F.D.R.

The Mobilization for Human Needs charity campaign was the brain-child of President Roosevelt; it was based on his belief that private charities, when teamed with either county, state or the Federal government, could serve the public good better than these agencies could do when working separately.

The attached page appeared in hundreds of popular magazines during the Fall of 1933 imploring the readers to donate to the local charities that were associated with this campaign.