When these pictures in American Vogue hit the newsstands, the fashion house of Paul Poiret (1879 – 1944) was very much on the decline. Pressed into national service during the 1914 – 1918 war, the designer was assigned the task of streamlining French uniform production, and in his absence his business began to steadily descend. Poiret was never able to regain his pre-1914 status in the world of Paris fashion and when the “Roaring Twenties” kicked into high gear, a new look was required for the new era and Coco Channel (1883 – 1971) was awarded the crown. He closed his fashion house ten years after these pictures were printed; and that was fine and dandy insofar as the American flappers were concerned because Poiret ignored their rebellion and continued to make long dresses. Click here to read a 1922 fashion review of Poiret from Flapper Magazine.
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