“Television, the experts agree, is already having an impact on fashion. Moving as it does into the home, it catches the family off-guard. It reaches the housewife who would never think of attending a fashion show. And it also reaches her husband… It’s most powerful influence probably comes not in fashion programs – though these are growing in number – but in dramatic shows, variety shows, quiz shows interviews and a host of others on which smartly dressed women appear… Leading designers now frequently lend their dresses, suits and hats to the stars. All they ask in return is a brief credit…”

Click here to read how Hollywood costume designer affected popular fashion…

– two books on the subject from Amazon:

Read Shopping from Television<br>(Pathfinder Magazine, 1951) for Free

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