“In the February of 1947, he opened eyes and mouths all over the world by showing almost-ankle-length daytime dresses. In the United States this length was christened the New Look. And Dior had won, by inches the title, King of Fashion. His title is still secure. Dior designs accounted for an estimated 60% of total haute couture exports last year. They are worn by loyal subjects in 83 countries.”
“His dresses start at $240.00, go as high as $1,000.00. To see them, a buyer pays $500.00; a manufacturer, $1,000.00. Both fees are applied to to dresses bought or ideas borrowed for reproduction.”
Click here to read more 1940s articles about Christian Dior and his “New Look”.
