“The Chief secret of Fortune‘s success lies not, however, in its semi-romantic treatment of business achievement, but in the fact that it satisfies man’s basic love of gossip. In Fortune the businessman can find much of the backstairs chit-chat about the other fellow’s business. He can also get, to be sure, a sober survey of problems and background. But the priceless ingredient of the Fortune formula is its spicy material on what takes place behind the scenes in U.S. Steel or the munitions industry Anybody can get dust-dry business statistics in a score of trade papers or find scholarly articles on the outlook for Amalgamated Bottle Opener, Inc., in the financial sections of of the Sunday newspapers. But no other publications make these same facts come to life so effectively as Fortune or adds so many apparently intimate glimpses of the facts.”
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