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Knickers Make Their Appearance In Town
(Magazine Ad, 1919)

In our era, we don’t think it terribly odd to see someone in an art museum dressed as though they were going to go poll-vaulting standing next to someone else who is clothed as if they were intending to rope a steer. This sort of untraditional-tradition began in the twenties. The attached link will show you a magazine advertisement for men’s knickers which appeared at a time when this sort of thinking began to evolve and knickerbockers began a new life as an in-town and on-campus fashion choice. Previously, knickers were worn by young boys or strictly for men who enjoyed country sports; other examples of similar active-ware abuse in the Twenties involved the clothing of yachtsmen, hunters and tennis players. This era saw the rise of the sportswear industry.

An Early Tennis Shoe
(Magazine Ad, 1913)

The above link will display a very different sort of tennis shoe than the sort that we see today; it was not made by Chinese prison labor nor could it be fastened with Velcro…

One of the First Trench Coats for U.S. Civilians
(Magazine Ad, 1917)

No doubt, the fashionable minds who sat so comfortably in America, far removed from the dung and destruction of the European war, would thumb through magazines such as Leslie’s, Collier’s or Current History looking for fashion’s newest thing. How pleased these fops must have been that the ink-stained photogravure boys didn’t let them down! The Brothers Guiterman in Minnesota must have been numbered among these macaronis because they seemed to have been the first to begin production of a trench coat intended solely for civilian production (although it must be remembered that during the war, trench coats were a private purchase item, available only to officers sold only by haberdashers and privately-owned military furnishing establishments).

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An Early Gas Mask
(Magazine Ad, 1915)

At the time when the Entente powers were first exposed to poisonous gas in the spring of 1915, their respective quartermasters scrambled to secure suitable antidotes and precautionary measures that would save the men in the front line trenches. One of the earliest improvisations was a gauze face mask that covered both mouth and nose, drenched in urine. The attached commercial illustration is from the margins of the French news magazine, L’ILLUSTRATION which depicts one of these earlier attempts.


Click here to see an illustration of the German gas shells.


Clicke here to read more articles about W.W. I gas warfare.

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