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History

The Famous
Burberry Trench Coat

• The Stars and Stripes, 1918 •

The trench coat, the submarine and the machine-gun were just a few of the innovations bequeathed to the modern world following the bloody brawl of 1914-1918. All three are still with us today, and one could even argue that, given the bitter peace that followed, these three were the only victors that emerged from that war. If that is the case, three cheers for "Field Marshal Burberry" and his legion of trench coats that have marched on every capitol city since that first autumn on the Marne! As the following attachments will testify, the Burberry trench coat was by no means the only one worn by allied officers, but it was the only one to survive the conflict and make the transition from combatant to fashion-victim entirely without incident. Burberrys made a number of coats during the war, the attached print ad (on the right) illustrates one of the late models.

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