World War One held "firsts" in many categories (first big air war, first poison gas war, first submarine war) and it was also the first war in which the wrist watch played an important roll. Four of these ads appeared in THE STARS AND STRIPES between 1918 and 1919 while the sole German advertisement that is posted first appeared during opening months of the conflict. Also provided is a color photograph of a World War One watch housed in one of the many types of wrist-bands available at that time.