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Franklin and Simon WW1 uniforms
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The haberdashers of the Franklin Simon Company of Fifth Avenue, New York City, simply must not have been reading the many news reports regarding the horrors of industrial warfare. The attached PDF image will show you their concept of coping with such carnage involved offering such sale items as silk handkerchiefs, cashmere socks and a dashing bathrobe for tooling around the barracks.

Click here to see what Brooks Brothers was selling During World War One.

     

The Fifth Avenue Soldier (Advertisement, 1918)

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