When the deep-pocketed film director Howard Hughes (1905 – 1976) decided to tint a few sequences from his film HELL'S ANGELS (1930) he purchased the company that he believed capable of filling such an order: Multicolor in Hollywood, California (as it turned out, the work was actually done by Technicolor). Hughes was such a curiosity to the press and they followed his every whim; in this article, critic Donald Beaton refers to Hughes as a pioneer and salutes him for experimenting with color.