Living, as he did, at a time when the average American homeowner was more inclined to prefer a ranch house over a "machine for living" that those vulgar, snail-eating European modernists were capable of creating, American architect George Frederick Keck (1895 - 1980) saw fit to write this spirited defense on behalf of modern design. Playing the part of a modernist missionary seeking to convert the heathens, Keck argued that his tribe of architects - with their understanding of contemporary building materials and respect for simplicity - were suited to create a better standard of living for one and all.