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It was said to be the lowest form of advertising - when ad copy on TV or radio productions was disguised as theatrical content. It was widespread and it was called clouting.

Click here to read more about the history of advertising.

     

They Called it ''Clouting'' (Pageant Magazine, 1959)

They Called it ''Clouting'' (Pageant Magazine, 1959)

They Called it ''Clouting'' (Pageant Magazine, 1959)

They Called it ''Clouting'' (Pageant Magazine, 1959)

They Called it ''Clouting'' (Pageant Magazine, 1959)

They Called it ''Clouting'' (Pageant Magazine, 1959)

They Called it ''Clouting'' (Pageant Magazine, 1959)

They Called it ''Clouting'' (Pageant Magazine, 1959)

They Called it ''Clouting'' (Pageant Magazine, 1959)

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