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"Hugh Daniels, RKO stylist, believes Hollywood's best dressed male stars will substitute silver or biscuit, and even brighter colors, for the white coat... Carver's, in Hollywood, advocates for the 'joy of color' in in men's clothing [with an expansion into] dinner suits in champagne and cumulus blues with dot facings... Men's daytime apparel has gone English, withevery effect toward studied casualness. Polo shirts with scarfs are going to be regulation for sports. As one of our local wits pointed out, it's cheaper to own a string of polo shirts than a stable of polo ponies."

Click here to read more about the blossoming of color in 1930s menswear.

Click here to read a related article from 1919.

     


Spring Fashions (Rob Wagner's Script Magazine, 1935)

Spring Fashions (Rob Wagner's Script Magazine, 1935)

Spring Fashions (Rob Wagner's Script Magazine, 1935)

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