"If they pass the fundamental requirements of grace, dignity and sex appeal, models who 'take well' [to the camera] are judged on six points. The bone structure which gives the face its square, oval, convex or planear design, counts most with O'Neil. He gives harmoniously built faces 30 points on the total beauty scale of 100. The nose, be it pert, aristocratic, plain or snub, must be distinctive and counts 25% - more than any other single feature. The eyes, which are the most difficult features to photograph well, count for 15%. Chin, teeth and hair count for 15, 10 and 5%, respectively."
More articles about the modeling trade can be read here...
